Samsung will showcase its Galaxy Camera 2, an Android smart camera designed to woo the point-and-shoot crowd, but the big picture is that the electronics giant is building out its connected device strategy in hopes of creating its own Apple-esque halo effect.
By itself, Samsung's Galaxy Camera 2 is standard fare for the Consumer Electronics Show in Las Vegas. The Galaxy Camera 2 has a 21x optical zoom, a new quad-core processor, 2 GB of RAM and Dropbox preloaded. The Galaxy Camera 2 will garner its share of reviews.
It's now wrapped in leatherette and trimmed in metal saying, "Look at me, I'm a camera, not a smartphone."
But Samsung is also hoping to connect the Galaxy Camera 2 to its other devices via Wi-Fi and Near Field Communications (NFC) technology. Samsung noted:
The all-new innovative ‘Tag & Go’ feature makes it easy to connect the Galaxy Camera 2 to NFC-enabled smartphones and devices. All it takes is a simple tap of the smartphone and camera and devices will be automatically paired and transfer images swiftly using a host of clever functions.
Rest assured that Samsung really wanted to say it wants to connect the Galaxy Camera 2 with other Galaxy devices such as the Note, Tab and S4. If Samsung can make connecting its devices easier a consumer could be inclined to buy every screen size in a house from the Korean electronics giant.
Is Samsung there yet? My Galaxy S4 hasn't inspired me to buy a TV from Samsung. And while the Note (various sizes) is interesting I haven't run out and bought one either. A camera may be a possibility, but Samsung has to make its case. I need to see how NFC makes my life easier somehow. Meanwhile, Android on a camera is interesting, but doesn't win me over completely.
Part of the problem here is that Samsung is still largely associated with hardware. Samsung is closing the software gap on the business and consumer side, but lacks cloud heft.
Add it up and Samsung has all the raw material to create a halo effect for its products, but has some work to do.