Samsung's Wi-Fi Galaxy Tab retail barrage starts: Price elasticity experiment begins

Summary:Samsung said Wednesday that its Wi-Fi-only Galaxy Tab will hit a wide range of retail stores by April 10 at $349.99. Carrier-free retail distribution may give this old iPad rival some more life.

Samsung said Wednesday that its Wi-Fi-only Galaxy Tab will hit a wide range of retail stores by April 10 at $349.99.

The move is notable on a few fronts:

  • First, Samsung will garner more carrier free distribution that could boost market share.
  • Rival tablets such as the Motorola Xoom have had limited success.
  • The Galaxy Tab supports Adobe's Flash.
  • And the price $349.99 may be right.

However, the Galaxy Tab's weaknesses are fairly well known. For starters, it has a 7-inch screen, which appeal to some but is often viewed as inferior to a 10-inch screen used by Apple's iPad.

The Galaxy Tab also runs the Android 2.2 operating system. A few months ago, this point would be viewed as a weakness, but given Android 3.0's problems with third party apps and crashes, it's possible that consumers will take the working OS over the newfangled one.

More than anything though, the Wi-Fi Galaxy Tab is really an exercise in price elasticity. At $349.99 the Galaxy Tab will get a few more looks. At $250, the Wi-Fi Galaxy Tab may do some damage. My guess is you'll see $250 sooner than later.

Topics: Tablets, Mobility, Networking, Samsung


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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