SAP announced today it is in it for the long haul in China in a bid to investment and grow in the region.
The Germany-based enterprise software company said it will continue to enable the world's second-largest economy in the public and private Chinese sectors, reiterating its stance in November.
In November, SAP said it would spend, and will rollout its the SAP Startup Focus program in the country, allowing startups to scale their business progressively through its HANA platform.
SAP also said it was building out its customer and partner base by establishing an agreement with Huawei -- the, a crown recently snatched from Ericsson -- as SAP's first Chinese global technology partner.
And there's more. SAP is expanding its cooperation with China Telecom, the country's largest landline provider and the third largest mobile network, which will see mobile development platforms and mobile device management promoted in the deal. SAP and China Telecom's partnership on cloud-based enterprise products and services will also be extended.
SAP has new offices in Beijing, Wuhan and Shenzen, and has around 3,500 employees in the country.
The firm this week announced its best quarter in China to date with more than 30 percent growth in software license revenue. Its 2012 outlook remains strong and is on track to deliver a solid end of year report, despite ongoing troubles in the euro zone -- SAP's dominant region at present.