What can an enterprise software company do with Facebook? SAP is trying to highlight its analytics and dashboards with a Facebook app. And the idea may be crazy enough to work.
Simply put, SAP hasn't exactly created Farmville, but its app gets the job done. SAP's Facebook app is dubbed the Friend Optimizer, which mimics SAP's Crystal reports to allow users to explore their network and create a leaderboard of social activity.
In a nutshell, you can see how your online friends stack up with others. The app also shows off your social activity and tells you how to optimize the network. The big picture for SAP is that apps like this bring home what the company's software can do.
I've seen a lot of less productive apps. SAP's app is worth a spin.
Here's a screenshot: