SAN FRANCISCO -- Oracle's annual powwow OpenWorld is well underway, but so far the only big release to garner attention -- and maybe even some ire -- is the new in-memory option for its databases.
Unveiled in a speedy introduction by CEO Larry Ellison during Sunday's kickoff, the columnar technology is promising to churn queries up to 100 times faster with real-time analytics while also doubling transaction processing rates.
The obvious target is SAP's HANA flagship product, among other smaller offerings in enterprise IT.
Thus, perhaps unsurprisingly, SAP leadership fired back on Monday morning.
Quite simply, SAP executive board member Dr. Vishal Sikka argued in a video that Oracle missing the mark by only trying to make queries faster and not actually simplifying data management.
Acknowledging there are many companies making "all kinds of noise about getting on the bandwagon of in-memory bases," Sikka remarked Oracle's debut is "amusing" given the hardware giant's years of bashing SAP for doing virtually the same thing.
Sikka and SAP's bottom line to Oracle? "Welcome to the party. The water is warm. Let's jump in. The industry is waiting."
You can check out the entire video for yourself: