SAP Sapphire 2012: Red Bull, SuccessFactors, mobility

SAP Sapphire Now 2012: Red Bull seeks insights for drink sales; SuccessFactors prompts questions; a care-free mobility vision and more.

We're reporting to you live on the scene in Orlando, Fla. for this year's SAP SAPPHIRE NOW conference. The first keynote presentation, a speech by the leadership of ASUG -- the Americas SAP Users Group -- won't begin for another 25 minutes, but already a few details are emerging about some of the announcements the company plans to make this week.

The conference lasts through Wednesday, and we'll be covering the week's news as it happens.

In the meantime, your morning cup of SAP:

Red Bull Eyes “SoLoMo” Software to Grow Business (WSJ) -- The beverage maker hopes to double sales of its products to bars and convenience stores through the use of iPad tablet computers and social and location-based mobile applications. The goal: give salespeople insight into how a product is performing at specific distributors.

SAP Seen Boosting Cloud to Vindicate SuccessFactors Deal (Bloomberg) -- SAP plans to unveil a new strategy for cloud-computing, months after the $3.4 billion purchase of SuccessFactors. It hopes to show that it's learned from its flawed venture into Internet-based software five years ago.

Questions Every Sapphire Now Attendee Should Be Asking SAP (Enterprise Irregulars) -- "Loyal customers have seen a series of failures from SAP over the past decade as it attempts to make the shift and claim innovation," Ray Wang writes.

SAP's Mobility Vision - Any Way You Want It (Mobile Enterprise Strategies) -- Analyst Kevin Benedict says, simply, "SAP's mobile strategy can be defined as, 'I don't care.' "

What should we expect at SAPPHIRE? (ZDNet) -- Our own Dennis Howlett lays it all out.

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