IBM's Gerry Mooney was the second of two keynote speakers at SDForum's SaaS (software as a service) conference today. Mooney, the VP of Corporate Strategy at Big Blue, avoided most of the pitch-speak heard throughout the day and instead shared his ideas of the software as a service model and the on-demand era, stating that is the rudest awakening of uncertainty since the Depression. He covered some of the market realities facing the IT industry and then talked about how we are currently in a period of institutional adjustment, which historically is nothing new. The trick is to figure out how to grow when the market isn't, and that requires moving to the new model now and cleverly adapting to it
Mooney said that the mainframe and the client/server eras are still important and are not going away. But they are not fueling investments any longer, all the opportunity now lies in the on-demand era.
The goal, he said, is to create integrated applications available online that provide "restaurant-in-a-box" functionality, which can be replicated across industries but have the ability to scale horizontally.
He sees SaaS as a disruptive business model, and advises those looking to jump in to be as articulate as possible about what their platform looks like, and then: "to be at the right place at the right time with the right end-to-end solutions, at the right price point as the market takes off."