Secrets of Successful Startups: The magic of PR (video)

The founders of The Knot talk about how PR can help a tech startup.

When David Liu and Carley Roney co-founded their wedding planning website, TheKnot.com, they didn't have money to spend on advertising. Instead, they used old-fashioned public relations to build their brand. They share the details with host Laurel Touby.

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