Fishermen in Tanjung Dawai (Kedah) are using the Internet to sell fish.
Bidders from all over the world are welcome to place bids from 3pm to 7pm Malaysian time every day.
Tanjung Dawai Fishermen Association general manager Abdullah Ibrahim said: "We are ready to take on the world. But the bidders must bear the transportation costs.
"Bidders state their price by e-mailing to firstname.lastname@example.org. We will flash their prices on the television sets for fishermen gathered at our auction hall. If there is agreement, then we will e-mail the bidders and let them know," he said.
The association would impose a 5 percent surcharge on the buyers, he said, adding that the association was hoping to create its own Web site one day.