Severa – PSA/PPM discussion with Zaki Usman

The battle for low-cost, SaaS-based PSA/PPM is heating upSevera, a PSA/PPM (professional services automation/project portfolio management) vendor, has recently launched their newest product line: Severa 3. This is a Web 2.

The battle for low-cost, SaaS-based PSA/PPM is heating up

Severa, a PSA/PPM (professional services automation/project portfolio management) vendor, has recently launched their newest product line: Severa 3. This is a Web 2.0, SaaS (software as a service) solution targeted for many professional services firms. The company is currently marketing its solution as supporting some 130,000 projects with over 6,000 customers. It is targeted for the SOHO and SMB space. The software possesses some CRM and Billing functionality as part of its solution.

The company also has an earlier product, Severa 2. This product supports complex Resource Management in service organizations. Both products offer knowledge management & collaboration capabilities. Knowledge management was one of the initial core pieces of functionality that the firm built its solution around.

When I asked Zaki what were Severa’s top three messages these days, he offered up these points:

- the Severa 3 product line was successfully launched - the company has created a simplified view of professional services management - for now, the company is promoting a ‘first user, free’ offer

The market for low cost, simplified, SaaS-based PSA solutions is definitely attracting competition. QuickArrow is in this space and others may be moving there as well.

What does this imply? It means that there is no excuse for any internal or client-facing service organization, of any size, not to have a robust PSA toolset.

Competition, in application software circles, is a good thing for consumers. It creates pricing pressure and drives innovation. PSA and PPM may be exhibiting some of the more exceptional product innovations in the application space. ERP vendors aren't innovating or innovating well. Just look at the SaaS efforts of the main ERP players. These initiatives are DOA while the PSA vendors are years into their SaaS rollouts.

To recap, if you want innovation, SaaS, Web 2.0, the cloud, etc. and a competitive price for your services business, get PSA or PPM now.

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