You might think that people would put down the phone and focus on the game when watching sports, but I have seen quite the opposite with an overload on Twitter during the big game as people express their enthusiasm, critize the coaches and refs, or give status updates for those unable to view the game. Mobile devices can also enhance the experience with apps that give you stats and other facts about the teams and players. Shazam has been known as the go-to app for music identification, but they are also making major advances in your house through the Shazam for TV experience.
Shazam for TV will be integrated into this weekend's Super Bowl event, including the ads, the game, and halftime show with opportunities for you to enhance your Super Bowl experience. If you use Shazam during the game and participate with your mobile phone then you will have opportunities to receive discount offers, free downlads, enter sweepstakes, vote on your favorite ads, take part in game polls, buy music, support charities, and share your experience on Facebook and Twitter. It sounds to me like Shazam will make the game a more enjoyable event, especially if the game turns out to not be very competitive.
Advertising is a major focus of the Super Bowl and Shazam reports that almost half of the ads will be Shazam-enabled so you can tag the ads and receive offers and content. The Bud Light halftime show is also Shazam-enabled so you can unlock content and find out more about the performing artists.
The Shazam application is available for all mobile platforms, including iOS, Android, Windows Phone, BlackBerry, and Symbian. Shazam is free with limits on the number of song tags per month, but you can purchase the Encore premium version for select platforms that gives you lifetime unlimited usage.