Should we be posting images and details of leaked mobile devices?

The mobile phone market is quite an exciting place to be and one of the ways to generate lots of hits on your site is to be the first to post pictures and/or a review of a rumored phone where you confirm that it does indeed exist. I have never had such a device myself, although I have had devices loaned to me by companies (under NDA) prior to their announcement and I have ALWAYS complied with the terms of those agreements. Charlie, from Nokia Conversations, just posted a blog post discussing his take on product leaks and I thought it was an interesting discussion.

Should we be posting images and details of leaked mobile devices?
The mobile phone market is quite an exciting place to be and one of the ways to generate lots of hits on your site is to be the first to post pictures and/or a review of a rumored phone where you confirm that it does indeed exist. I have never had such a device myself, although I have had devices loaned to me by companies (under NDA) prior to their announcement and I have ALWAYS complied with the terms of those agreements. Charlie, from Nokia Conversations, just posted a blog post discussing his take on product leaks and I thought it was an interesting discussion.

It would be a tough decision to make if a device ended up in your lap through no illegal actions on your part (you didn't steal it or pay someone to steal it), but if it was not supposed to be taken out of the company or showed to the world by internal company policy that really makes it illegal for all of those associated with the leak. I thought Charlie's article brought out some good points that I haven't thought too much about when posting links to rumored device articles, such as the impact on carriers and other partners where deals are still in the works for the device and showing off design features and technologies that other manufacturers may use in their devices with the possibility that they may release an official product before the leaked manufacturer does.

It seems almost impossible for large companies like Microsoft and Nokia to keep a lid on their mobile device products because they both have so many manufacturers, partners, carriers, and other parties involved in the process. Apple has been able to do it since they have a single phone product and they are pretty relentless at keeping a lid on things.

Should I be posting links to device rumors here on this blog? That is something I'll definitely be giving more thought to the next time I hear of a device rumor. It is tough not to report the news when it is out all over the place, then again I will never post on a device someone may happen to send me if it is not allowed by the manufacturer/carrier (there goes any chance of someone sneaking me something, huh?). While your page views may skyrocket if you post images on an unannounced product, the long term impact may not be worth it. I think posting thorough detailed reviews of products when they are announced is a better strategy and my page views for my product reviews back this up so I'll stick with providing you with more detailed information rather than speculation.

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