Silverlight and DoubleClick: Old news with a new press release

In the news but not news category we're getting a press release from Google that basically covers what they talked about at MIX earlier this year. It's a great deal as one of the big themes of MIX was enabling advertisers with Silverlight, but it's not news. The only thing that's semi-newsworthy is that they'll be using this for the Olympics.

For those not familiar with In-Stream, it's the advertising framework from DoubleClick that adds both distribution and analytics to video advertising. Being able to actually make money off of rich media content is priority number one and I've been impressed with how targeted Microsoft has been in that goal with Silverlight. The fact that they're using it with the Olympics is good and it would be interesting to see how much revenue this actually brings in for NBC.

There's more discussion on Techmeme.