Sky TV reaches deal with Vodafone

Summary:An agreement has been reached between Sky TV and Vodafone to allow the telco to sell Sky service via its broadband network.

Sky Network Television has reached a resale and distribution agreement with Vodafone after the mobile phone company bought Telstra Corp's New Zealand unit last year.

The agreement brings together previously separate arrangements with Vodafone and Telstra, allowing Vodafone to resell Sky TV's service and distribute its programs to households via its own broadband network, Auckland-based Sky TV said in a statement.

Sky TV has wholesale partnerships with Telecom, Vodafone, and Slingshot, which helps the pay-TV company because it gets the benefit of their marketing efforts for bundled services.

In May last year, the Commerce Commission began an investigation into Sky TV's content contracts with internet service providers to check whether such deals tie up the market and prevent competition.

Earlier this year, Sky TV saw its dominance of New Zealand broadcasting challenged, as the company lost the rights to broadcast English Football to online rival Coliseum .

Topics: New Zealand, Telstra

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