SmartTrust launches mobile service delivery platform
Sonera SmartTrust, a mobile services infrastructure developer, has launched version 5.1 of Delivery Platform, its flagship service and device management solution for mobile operators.
The release builds on the advances made by its predecessor, enabling mobile operators to reduce 'time to market' for their e-services while increasing remote manageability of subscriber handsets, application performance and security for mobile payments.
New security plug-ins are also included in this release. They allow high-end applications such as financial services to be deployed without compromising security or manageability. The new plug-ins support asymmetric electronic signing and encryption, bringing Public Key Infrastructure (PKI) services to the mobile phone.
Delivery Platform was designed as a single point of control for the over-the-air management of mobile subscribers, and their access to mobile e-services. It uses a Wireless Service Management interface to personalize services and download menus. The new release also uses SIM file handling to speed up the download of these personalized menus and applications.
"Mobile operators are increasingly looking at ways to differentiate their services and open up new revenue streams," says Tiina Sarlin, Product Portfolio Manager at Sonera SmartTrust Ltd.
"DP5.1 delivers greater opportunities to develop and commercialize mobile e-services, in the form of m-commerce, email, information or other interactive services. [Such] services are easily deployed to current generation GSM phones, including both WAP and SAT 2+ (SIM Application Toolkit) handsets".
The DP series is currently in use by nearly 60 mobile operators around the world, including Virgin Mobile Australia, Italy's Blu and South Africa's MTN. Blu, one of Italy's newest operators, grew its subscriber base from 300,000 to over one million following the deployment of interactive mobile e-services.
"In order to compete in the Italian market, Blu needed to deliver truly value-added services that would not only attract new customers but stem churn rates," explains Sarlin.
"Using the Delivery Platform, the operator was able to address its complete subscriber-base via a menu-driven browser embedded within the handset's SIM card. This made the development and deployment of mobile e-services a completely scaleable and manageable process."
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