Snapchat working on 'Discover' subscribe feature for publishers: Report

Snapchat is working on a Discover feature that will allow users to subscribe to specific channels. The content from the publishers, which includes Vice, ESPN, and others, will then appear in a user's Story stream, according to Recode.

This means users won't have to seek out the Discover page, and instead the content will be put where Snapchat's 100 million users go the most within the app. Publishers will reap more traffic and engagement within the app.

Snapchat is also considering sending push notifications to users, alerting them that their favorite channels have new content.

Recode reports Snapchat is looking to replace each publisher's circular logo with a magazine-like image that rotates daily depending on the content -- to make the app more visual.

Snapchat has exploded in popularity. In January, Business Insider reported that Snapchat users watch 7 billion video clips per day.