Sochi Olympics give Adobe's video platform the spotlight

Summary:For this Olympics, NBC will have live and on-demand content, more than 1,000 hours of live streams and 15 sports as well as an easier log-in system for TV Everywhere.

NBC will use Adobe's Primetime, TV publishing platform, to deliver its Olympics coverage and raw video across multiple screens via Microsoft's Azure Media Services.

For this Olympics, NBC will have live and on-demand content, more than 1,000 hours of live streams and 15 sports as well as an easier log-in system for TV Everywhere, a pay-TV effort to make content portable to smaller screens. Adobe's Primetime platform will deliver video content across desktops and mobile screens with iOS, Android, MacOS, Windows and Comcast's X1 platform. Adobe will support Windows 8 only on its Primetime PayTV Pass.

Ashley Still, director of product management for video solutions at Adobe, said the company has Windows 8 in its roadmap for a player later this year.

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For Adobe, big events like the Olympics give the company a big stage to highlight its video delivery systems as well as marketing and analytics tools. NBC Sports is using most Adobe's Primetime Player, Analytics, Authentication and Ad Insertion modules.

Here's where Adobe fits in the Olympics IT equation:

adobe stack

Still said the Sochi Olympics should be a good bellwether for digital video monetization and delivery. Sports viewing on devices has surged since the London Olympics and NBC Sports won't pre-empt video given the Sochi time differences. "The events will be available live and on demand. It's all available," said Still. "There are so many produced feeds that'll never make it on television."

The key changes for the Sochi Olympics' digital video plan go like this:

  • Auto-authentication based on individual IP addresses. For instance, a Comcast IP will be mapped to an individual for easy log-ins on mobile and online video.
  • Free previews using Adobe's platform for 30 minutes on the first day then viewers will need to verify their video subscription once.
  • Ad insertion for broadcast-like ads without buffering between content.
  • Real-time monitoring to spot outages and fix them quickly during peak viewing periods.

Topics: Enterprise Software, Cloud, CXO


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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