Sony Australia slashes memory stick prices

Sony Australia has slashed prices on its memory stick in an effort to stimulate growth.

SYDNEY (ZDNet Australia)--Sony Australia has slashed prices on its memory stick in an effort to stimulate growth.

The price of Sony’s 128MB memory stick has dropped to AU$375 (US$194) from its original price of AU$609 (US$316). The lowest memory capacity on the range, Sony’s 8MB memory, has plummeted to AU$69.95 (US$36.27).

“The price of the actual RAM is dropping as there is a bigger demand for more memory on the market,” Sony Australia’s technology and training manager David Allen told ZDNet.

Sony claims it has reached "critical mass" with its memory stick on a worldwide scale, with around 10 million cards sold since the technology was released.

“Our own economy of scale is kicking in,” Allen said.

Comparing its product to other alternatives on the market, Allen says, “Sony now has twice the memory for basically the same price.”

In a few years time, Sony claims it will be developing cards which store 4GB of data.

Sony’s memory stick is used to store data. The electronics manufacturer has 100 different products on its range compatible with the stick, which is used to enable connectivity between products such as digital cameras, laptop computers and handheld devices.

Sony also has 115 different companies developing products to support its memory stick.

Besides the 8MB and 128MB price cuts, Sony has also slashed its 64MB stick to AU$205 (US$106) and its 32MB to AU$125 (US$65). It’s 16MB stick has dropped to AU$94.95 (US$49).

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