South Korea mobile ad market triples in 2012

Summary:Country's mobile advertising market nearly tripled last year in line with the growing penetration of smartphones and high-speed Internet.

South Korea's mobile advertising market nearly tripled in 2012, boosted by the growth of smartphones and high-speed Internet.

The country's mobile ad market reached 216 billion won (US$198 million) last year, up from 76.2 billion won (US$69.9 million) the previous year, according to a report by the Korea Communications Commission (KCC).

South Korean mobile ad market to more than double in 2013 to hit US$382 million.

In a report Wednesday, Yonhap news noted, search advertising had jumped more than three-fold to 125.2 billion won (US$114.9 million) last year, while display advertising more than doubled to 90.7 billion won (US$83 million).

The KCC expects the mobile ad market in 2013 to hit 416 billion won (US$382 million), with both search advertising and display advertising more than doubling.

According to a Gartner in a study last month, global mobile ad revenue is expected to reach US$11.4 billion this year, up from US$9.6 billion in 2012. This will be partly due to the increased adoption of tablets and handsets.

Topics: Telcos, Korea, Mobility, Networking, Smartphones


Loves caption contests, leisurely strolls along supermarket aisles and watching How It's Made. Ryan has covered finance, politics, tech and sports for TV, radio and print. He is also co-author of best seller "Profit from the Panic". Ryan is an editor at ZDNet's Asia/Singapore office.

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