Spending by largest ad categories in Q1-Q3 2008

Product CategoryQ1-Q3 2007Q1-Q3 2008GrowthAutomotive(Factory & Dealer Assoc.)8,505.27,857.5-8%Pharmaceutical3,855.33,682.1-4%Auto Dealerships - Local3,422.93,327.1-3%Quick Service Restaurant2,929.63,258.111%Motion Picture2,665.82,683.21%Wireless Telephone Services2,663.72,675.80%Department Store2,432.42,615.78%Direct Response Product1,657.62,110.427%Restaurant1,225.11,334.69%Furniture Stores1,189.21,186.70%Top 10 Product Categories30,546.930,731.31%Source: Nielsen

Product Category Q1-Q3 2007 Q1-Q3 2008 Growth
Automotive
(Factory & Dealer Assoc.)
8,505.2 7,857.5 -8%
Pharmaceutical 3,855.3 3,682.1 -4%
Auto Dealerships - Local 3,422.9 3,327.1 -3%
Quick Service Restaurant 2,929.6 3,258.1 11%
Motion Picture 2,665.8 2,683.2 1%
Wireless Telephone Services 2,663.7 2,675.8 0%
Department Store 2,432.4 2,615.7 8%
Direct Response Product 1,657.6 2,110.4 27%
Restaurant 1,225.1 1,334.6 9%
Furniture Stores 1,189.2 1,186.7 0%
Top 10 Product Categories 30,546.9 30,731.3 1%
Source: Nielsen

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