Sprint ETF to rise to $350, matching rivals

Summary:Sprint is raising its ETF to $350 to match its rivals in making it difficult for customers to break those pesky two-year contracts.

Sprint is quick to point out its smartphone data plans are still unlimited, unlike its rivals that have all gone to tiered models. It has also been slow to match its rivals by raising its early termination fee (ETF), but a leaked document indicates that is being rectified by Sprint. The internal document shows that Sprint will raise the ETF to $350 on September 9 for "advanced" devices, which includes smartphones, notebooks, netbooks, and tablets.

AT&T and Verizon have already raised their ETFs to $325 and $350 respectively, and Sprint joining the club means it is harder than ever for customers in the U. S. to get out of those pesky two-year contracts. T-Mobile is the only major carrier in the U. S. that hasn't raised its ETF, but if it becomes part of the AT&T dynasty that is a moot point.

I recently cancelled my Overdrive hotspot contract with Sprint, and I was hit by the big $200 ETF. That was hard enough to swallow but I am glad I got out when I did given this change.

Image credit: SprintFeed

Topics: Telcos, Banking


James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' w... Full Bio

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