Square gets first analytics partner with SumAll

Square said the partnership is unique from other platform integrations in that it gives its customers an insightful picture of what is driving their offline sales.

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Analytics provider SumAll announced Thursday that Square customers can now import sales data from Square Analytics into SumAll's unified dashboard. The deal makes the New York City-based company the first analytics platform to work with Square and Square's fifth platform partner in the US. 

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Square said the partnership is unique from other platform integrations in that it gives its customers an insightful picture of what is driving their offline sales. Square launched its own data analytics tools last month, but the payments player said that what SumAll brings to the table is a bit more muscle on the marketing side.

SumAll's dashboard enables its SMB customers to view data from places like social media sites and website analytics services in order to better manage resources and marketing efforts.

"The idea is that it makes it easy for SMBs to get a good insight into what is powering their business across platforms," Dane Atkinson, CEO and founder of SumAll. "Now Square customers can see their vital sales data side-by-side with the rest of their business activity."

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