Square picks up photo sharing startup Viewfinder

Summary:The additional manpower will contribute to Square's goal of tripling the size of its engineering team in New York City within the next year.

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Square's latest acquisition could shine some light on where the mobile commerce provider's strategy is going next.

The San Francisco-headquartered merchants services aggregator has bought Viewfinder, a platform for organizing and sharing photos.

Square chief technology officer Bob Lee confirmed the deal in an announcement on the company engineering team's blog on Tuesday. Financial terms of the deal has not been disclosed.

Self-described as "crafted in New York and Seattle," Viewfinder's platform promises "intuitive" photo organization as well as high security controls.

Lee praised "the Viewfinder team’s expertise in building simple, elegant mobile applications," positing that this will help Square in its "mission to make commerce easy for everyone."

Other than this note, it's not quite clear how Square plans to make use of Viewfinder, whether they be apps for organizing customer images for businesses or to help boost Square's own location-based app for end users.

The Viewfinder team will work on seller initiatives out of Square's New York office, also serving as senior members of the company's East Coast operations.

Lee also revealed that the additional manpower will contribute to Square's goal of tripling the size of its engineering team in New York City within the next year.

Screenshots via Viewfinder

Topics: E-Commerce, Apps, Hardware, Start-Ups, Web development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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