Square rolls out Appointments app to streamline bookings for SMBs

The app is available for iOS and does not require users to process payments with Square.

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Square on Thursday announced the rollout of a scheduling app for small business merchants and service providers.

Simply dubbed Appointments, the app does not require users to subscribe to Square's payment processing service -- as is also the case with Square's payroll feature.

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Currently the app is only available for iOS, although Android compatibility is in the works.

The app is an extension of Square Appointments, the company's online booking system that works with Google Calendar and enables users to accept appointments via a widget on their website, a booking button on their email or through an optional free booking site.

The main difference with the app is that users no longer need to log in to their account on a desktop browser or a mobile web to manage appointments. It also provides users with push notifications so they can accept or decline appointments directly from the iPhone notification screen.

Square has made several significant additions to its Register platform this year that illustrate how the company is working to branch out from its payments roots to become a small business services and software provider.

In July Square rolled out a Dashboard app that allows users to access a range of its built-in analytics functions, such as spotting top selling items, identifying new and returning customers, and reviewing average check amounts.

In June the company started offering a payroll service to users of Square Register, which now offers a range of revenue-generating add-ons, like an invoice feature, an online scheduling tool for SMBs, and an order-ahead function dubbed Pickup.

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