I'm from Seattle, I enjoy music, and I like my morning Starbucks latte. Today Starbucks announced a partnership with Spotify that brings a couple of these things together in order to benefit the companies, employees, and customers.
Music has been popular at Starbucks locations for over 40 years with free music downloads, in-store music promotions, and playlists shared with customers. Spotify and Starbucks will link the 7,000 locations with 10 million Starbucks Rewards members and more than 60 million Spotify users.
Starting later this fall in the US, Starbucks employees will receive a Spotify Premium subscription and then be given tools to provide playlists for customers to access via the Starbucks app.
Starbucks chairman and CEO, Howard Schultz, stated:
For over 40 years, music has played a vital role in Starbucks Third Place experience - inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers. Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify's world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.
For the first time, third party access to the My Starbucks Rewards program will be provided to Spotify. The details are vague at this time, but it sounds like Spotify users will be able to earn rewards stars by using the Spotify Premium service.