Start IT up: Wooboard

Summary:Everyone likes some praise at work. Here's an app that puts some order behind peer recognition.

The idea behind Wooboard is to make it easy to reward people for employees who have done a good job. Managers or colleagues can give a "woo" quickly and easily. The intention is to make the recipient more happy about their work, making them more engaged, and, therefore, more productive.

It sounds like a good idea, particularly if ongoing recognition replaces those annual performance-appraisal meetings that can be uncomfortable and unproductive. Or is it too much of a gimmick to appeal to the HR processes in large companies?

Phil Dobbie discusses the idea with Wooboard co-founder and CEO Daniel Noble, to see whether it could take off. How will it attract customers, for example?

Tell us what you think in the poll below. Does Wooboard sound like it's heading for success?

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Topics: Start-Ups, Australia


Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses.

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