Study: Apple logo stimulates the brain

Summary:A new study from Duke University shows that being exposed to the Apple logo can make you more creative. The premise is that people that were exposed to the Apple logo scored higher on a creativity test than those that were exposed to an IBM logo because they were mirroring the traits that they associated with those logos.

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A new study from Duke University shows that being exposed to the Apple logo can make you more creative. The premise is that people that were exposed to the Apple logo scored higher on a creativity test than those that were exposed to an IBM logo because they were mirroring the traits that they associated with those logos.

Listen to a short 3-minute interview from NPR for the story.

Bit of a stretch, don't you think?

Topics: Apple

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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