Study: Apple logo stimulates the brain

A new study from Duke University shows that being exposed to the Apple logo can make you more creative. The premise is that people that were exposed to the Apple logo scored higher on a creativity test than those that were exposed to an IBM logo because they were mirroring the traits that they associated with those logos.

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A new study from Duke University shows that being exposed to the Apple logo can make you more creative. The premise is that people that were exposed to the Apple logo scored higher on a creativity test than those that were exposed to an IBM logo because they were mirroring the traits that they associated with those logos.

Listen to a short 3-minute interview from NPR for the story.

Bit of a stretch, don't you think?

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