Study: Facebook challenges mobile operators

Summary:A report has found that the social-networking giant poses a real threat to mobile operators as it encroaches on their territory

Facebook's rapid colonisation of mobile computing is posing a threat to mobile operators as the social networking service could be evolving into a "social operating system", says analyst house Ovum.

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A report has found that Facebook poses a challenge to established mobile phone operators. Photo credit: Facebook

In a report entitled Mobile Social Networking: change driver & key players, the analyst said mobile operators have not realised the threat posed by the social-network behemoth, which has some 500 million users worldwide.

"Facebook is encroaching directly on mobile-operator territory and should not be underestimated," said Eden Zoller, author of the report and Ovum principal analyst, in a statement. The analyst noted Facebook's hockey-stick trajectory in mobile computing since its launch of Facebook Mobile in 2006 to the more than 200 million mobile users logging on to Facebook today — describing the social service as a "force to be reckoned with".

For more on this ZDNet UK-selected story, see Facebook 'evolving into social operating system' on silicon.com.


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Topics: Mobility

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