In his blog, Sun director of Web technologies Tim Bray has spotlighted my Just say no to DRM series on inDRMpendence. In that blog, Bray offers an alternative meaning for the DRM acronym to the one I've been using (Digital Restrictions Management). Bray suggests Damnable Rights-removal Mischief. That is, after all, what DRM does. It strips you of your fair use rights to the content you're buying. Speaking of "fair," perhaps we should come up with new names for the two leading (and incompatible) DRM technologies -- Apple's FairPlay and Microsoft's PlaysForSure. Given the way they work today, they really should be called "UnfairPlay" and "PlaysforSuren't." DRM is neither fair nor does it allow your content to play for sure on any device.