Super Bowl advertising: rates and revenue (1988-2007)

YearCost :30 Unit ($000)Total Ad Revenue ($ millions)198864534.8199385049.319981,29280.120022,200134.220032,150130.120042,302149.620052,400158.420062,500162.520072,385151.5Source: TNS Media

Year Cost :30 Unit ($000) Total Ad Revenue ($ millions)
1988 645 34.8
1993 850 49.3
1998 1,292 80.1
2002 2,200 134.2
2003 2,150 130.1
2004 2,302 149.6
2005 2,400 158.4
2006 2,500 162.5
2007 2,385 151.5

Source: TNS Media

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