Swatch challenges Apple's iWatch trademarks

Summary:Swatch believes that the term iWatch – trademarked by Apple in several countries – will be confused with its 'ISwatch' line of watches.

Swatch attempting to block Apple's iWatch trademarks - Jason O'Grady
(Photo: Swatch)

The world's largest watchmaker, Swatch, is seeking to block Apple's iWatch trademarks because it believes that consumers will confuse it with their ISwatch line of watches according to Bloomberg

Apple has trademarked the term "iWatch" in several countries including Russia, Mexico, and Japan. Earlier this month Apple updated its iWatch trademark to cover Class 14, a category given to jewelry, clocks and watches.

Serena Chiesura, Head of Corporate Communications at The Swatch Group Ltd., called Apple's iWatch trademark "confusingly similar" to its ISwatch trademark.

Swatch CEO Nick Hayek told Bloomberg in a telephone interview that Swatch's measures include pointing out the use of "iWatch" to authorities in all the countries where it has been registered as a trademark, but added that it has "no plans" to take Apple to court.

More analysis can be found at Patently Apple.

Topics: Apple, Legal


Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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