Tasty Baking CIO: Brendan O' Malley

Brendan O' Malley, CIO of Tasty Baking talks to CNET News.com's Dan Farber about the IT challenges in making more than 5 million cakes, cookies and other desserts every day for fresh delivery. He also discusses streamlining the company's 90 year old business operations, developing inventory management solutions and how the company is going green inside its new manufacturing plant.