Telco CRM provider joins with CGE&Y

Emagine, a provider of customer services solution to Telcos around the world has signed an agreement to CG&Y to integrate and jointly market CRM solutions.

Singapore - Emagine International Pte Ltd has signed an agreement with Cap Gemini Ernst & Young (CGE&Y) to integrate its customer retention solution into CG&Y's CRM solutions.

The two companies are to jointly market the integrated solution in the Asia-Pacific region.

A provider of customer retention and marketing solutions, Emagine has positioned itself as providing such solutions mainly to the telcos around the world.

The company's clients include Cable&Wireless Optus and Dingo Blue in Australia, Bouygues Telecom and SLP InfoWare France in France.

The agreement affords Emagine access into CG&Y's considerable reach to worldwide markets; and CG&Y, Emagine's telco expertise.

CG&Y currently boasts a roster of 55 000 employees and an annual global revenues of 7.7 billion euros (1999).

"It has been proven that operators in highly-competitive deregulated telecommunications markets can effectively reduce customer "churn" by launching integrated CRM and customer retention programmes," said Donald Sutherland, Business Development Director of emagine International.

"We are delighted to partner with Cap Gemini to combine our CRM technology and programme experience with their regional reach and consulting expertise. Together we can provide telecommunications carriers with complex integrated CRM solutions to provide a competitive edge."

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