Chinese Web giant Tencent has partnered Indonesian media conglomerate Global Mediacom (BMTR) to collaborate on online communication and entertainment products targeting tech-savvy users in Indonesia.
Global Mediacom spokesperson Arya Sinulingga said Tencent had ample experience in running Internet-based products, and the partnership will help expand Global Mediacom's scope beyond television, according to a report by The Jakarta Post Tuesday.
Global Mediacom is a listed company whose portfolio includes television and radio stations, print publications and a news portal.
In a statement, Harry Tanoesoedibjo, CEO of BMTR subsidiary Media Nusantara Citra (MNC) Media, said both companies decided to work together to create online communication and games as these products fit well with Indonesia's online demographic.
According to Sinulingga, with the rising adoption of technology and a booming tech-savvy market in Indonesia, there are new opportunities for media and IT companies in the country which has one of the highest usage of Facebook andsocial networks.
The online products created by both companies will be adjusted to suit Indonesian market conditions, he added.
The statement also pointed out that WeChat, a messenger application by Tencent, has been gaining popularity in Indonesia.