Teradata and Cloudera form go-to-market partnership

The companies said that while they may appear as strange bedfellows from the outside, the partnership brings a new level of rationalized clarity to the market.

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The worlds of data warehousing and Hadoop distribution are getting a lot cozier today, as Teradata and Cloudera announced that they’re turning their engineering relationship into in an intimate, go-to-market partnership.

Aside from touting a litany of customer benefits from the tightened integration, the companies said that while they may appear as strange bedfellows from the outside, the partnership brings a new level of rationalized clarity to the market.

"If you look back there was a lot of conversation on whether Hadoop was trying to replace the data warehouse," said Chris Twogood,  VP of product and services marketing for Teradata. "But Teradata does stuff that Hadoop will never do, and Hadoop does stuff that Teradata will never do — and that is the clarity that we want to bring to the market."

As for the details for the partnership, it breaks down in three core components. The two companies say they are optimizing the integration between Teradata's integrated data warehouse and Cloudera's enterprise data hub offering with connectors to integrate with Apache Hadoop as part of its Teradata's Unified Data Architecture. The connectors are now certified with Cloudera Enterprise, allowing both technologies to work together and extend mutual support for new integrations.

There's also a new reseller agreement as per the partnership. Teradata is now licensed to resell Cloudera Enterprise products in additiona to other Hadoop distributions. Teradata also says its recent acquisition of Think Big Analytics brings Hadoop and Cloudera-specific skills to mutual customers.

The third piece is around service and training, as Cloudera's education, training services and professional services will become available to Teradata customers.

"If you look at the ecosystem that has evolved out of big data solutions, and there are a lot that have popped up, it was difficult for us to work in that ecosystem because we didn't have that connectivity," said Clarke Patterson, Cloudera's director of product marketing. "So now we're working together."

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