Teradata buys Aprimo for $525m

Summary:The company has said it will use Aprimo's marketing software in an effort to expand its analytics technology and cloud-based marketing performance apps

Teradata said on Wednesday that it will acquire marketing software company Aprimo for $525m.

With the $525m (£340m) move, Teradata is looking to meld its analytics technology and cloud-based marketing performance applications. Teradata also plans to us Aprimo's knowledge of software-as-a-service to broaden its product portfolio.

In a statement, Teradata said the combination of its data warehousing and analytics products with Aprimo's marketing software will allow customers to streamline marketing efforts and branding. Aprimo's software covers everything from brand and campaign management to email marketing, leads and performance analysis.

For more on this ZDNet UK-selected story, see Teradata buys Aprimo for $525 million on ZDNet.com.


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Topics: Tech Industry

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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