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Odeo plans to base its business on the premise that the explosion ofdigital audio content has created the need for a central place to findrelevant material and that there will also be a need for a market tobuy and sell "premium" content in much the style of the eBay online marketplace.

Odeo,noting that advertising is already an accepted component ofconventional radio, also plans to embed automatically generated audioads within the downloadable files. And because the files arespecifically chosen by the consumer, the company is also hoping thatconsumers and advertisers might find one another as readily as throughthe keyword Web search advertisements that are at the heart of Google'sand Yahoo's businesses.