Thanksgiving PC hardware sales increased 4.6% in units, decreased 1% in revenues

Overall unit sales of PC hardware (includes desktops, notebooks, monitors, personal digital assistants, and printers) increased 4.6% over Thanksgiving weekend 2003, while revenue decreased by 1%, due to price cuts, according to Current Analysis. While 54% of PCs purchased were desktops, unit sales for notebooks were up 15.8% YTY. Desktop unit sales decreased 4.2%. The average selling price of a notebook dropped to $1,033 from $1,145. Flat monitor sales increased by 27.8% YTY, driven by a drop in the average selling price to $298 from $342. Printer unit sales were up 7.1% YTY, and revenues rose 12.2%.