The DRG: People spend $137.6 B offline after researching online

Dieringer compares this to the $93.1 billion actually spent online in the past year.

Dieringer compares this to the $93.1 billion actually spent online in the past year. image

The survey also determined that 25% of consumers have changed their opinion about one or more brands after having seen some form of online marketing. This percentage rises for online adults in particular to 45%.

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