'The more painful the UI is, the more satisfied users are.'

Summary:Can a poor user interface actually be a selling point for a product? For financial information services company Bloomberg, it can.

Can a poor user interface actually be a selling point for a product?

For financial information services company Bloomberg, it can. The company's iconic data-spewing terminals offer streams of info in yellow and orange text on a black background, among other design no-nos.

But when a global design firm attempted to revamp the terminal in 2007, they discovered that Bloomberg's users were very, very attached to its poor usability.

Want to know more? Read the rest on SmartPlanet's Smart Takes blog.

Topics: Banking, Browser

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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