The mystery of Google's barges is revealed

Summary:They are VIP party boats fitted with luxury showrooms.

The mystery Google barge in San Francisco Bay that’s  stacked high with containers over 4 stories high is an invitation-only “luxury showroom” reports CBS KPIX.

Google’s Secret Revealed: Barge To Offer High-End Showrooms

Google’s mysterious barge in San Francisco Bay will feature luxury showrooms and a party deck  to market Google Glass and other gadgets to invitation-only clients, multiple sources told KPIX 5.

 The project, which has been in the planning stages for more than a year, was created at Google[x], the secret facility that Google reportedly runs near its corporate headquarters in Mountain View. It is personally directed by Google co-founder Sergey Brin and is Google’s attempt to upstage rival Apple and its chain of popular retail stores, sources said.

Really?! Apple stores are gleaming white, glass and metal architectural wonders and they are moored in the best high traffic locations — not high tide locations. They are retail super-sites making more money per square foot than luxury jewelry store Tiffany & Co. 

Google’s barges look like barges, ugly container ships. How will that image sell Google Glass?

Google always consults on its decisions with its store of Big Data. I consulted my data of common sense and it doesn’t work. Waterfront locations are great for sea food restaurants and leaving on a cruise trip but not for buying glasses or smart watches.

Stacks of containers doesn’t say “buy me.” I would only buy Google hardware because it mattered to me and not because I drank a cocktail inside a container barge. And I would buy online and not on water.

Topics: Google


In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley. Tom arrived in San Francisco in 1984, and has covered US technology markets for leading comput... Full Bio

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