But something occurred to me in reading the story that I want to address with you. Martin's sources defined services as being done by people -- consulting, designing, coding, managing.
The real services revolution, in my view, occurs when you start charging for what the computer does, when the program itself makes money.
The paradigm has existed for decades. The San Diego Chargers get their name from a credit card. (The helmet is a piggy bank at Allsports.Com.)
Software defines that industry. Each time programs run a service is provided, and money is collected by the processor. Programmers represent costs, not income.
There are many other examples of this paradigm in action. Google represents one. The page you're reading represents another.
But that's not the way the people Martin interviewed think. Which means, perhaps, that they're still a step removed from the real services paradigm. (Or that they're Jets fans.)