The UrbanSpoon effect

The ultimate promotion that an iPhone app can receive is to be featured in an Apple TV commercial. Witness the new iPhone commercial featuring UrbanSpoon (iTunes), a free application that allows uses GPS and the iPhone accelerometer to find a place to eat. It's a combination of Magic 8 Ball and a slot machine and incredibly fun.

Len Kendall said it best: Apple doesn't reward its app builders with a cash prize like facebook, it rewards devs with free ads (urban spoon).

I'd love to see how many times UrbanSpoon was downloaded since the ad started running. Imagine the payday a paid app can reap by being featured in an Apple TV commercial.