The Value of Social Media Data

Summary:Facebook, Pinterest, LinkedIn and Twitter, they're the hottest social media companies on the Web - and the data shared and searched on these social networks is valuable to organizations. But how valuable? And is one piece of social data worth more than another? How your business thinks about and uses social media information could impact your bottom line. Host Jonas Tichenor, Backupify CEO Rob May, and ZDNet Editor Andrew Nusca discuss how to quantify the value of social media.

Topics: Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.