Author: Eric Everson, MBA, MSIT-SE
Despite being the Titan of Software, Microsoft has had a tough time carving out its niche in the mobile industry. In fact, Apple might arguably be the best in the business of mobile software with its iPhone and all the iPhone Apps.
Microsoft of course would like to change all of that and has decided to launch its first App Contest: https://buildwindowscontest.com/. This App Contest is aimed at creating interest in Windows 8, the mobile operating system that Microsoft is hanging its hat on. This is a contest for App developers that will catapult the eight winning Apps to the top of the Windows Store when it goes opens and offers some other enticing goodies which includes a Samsung Windows Developer Preview PC and a two year subscription to the Windows Store.
Goodies aside, this contest begs the question of whether Microsoft can emerge as a leader in mobile, an industry which is rife with cutthroat competition. Google has already demonstrated that there is room to grow in this niche as they have successfully introduced their Android phones and the Android Market. This is a very unsettled market and quite frankly one that Microsoft cannot fail to conquer if it is to sustain its Titan status for generations to come.
Google proved that this market can be penetrated with a software strategy rather than hardware (the traditional Apple way), which opens up a world of possibility for Microsoft. Right now however, Microsoft is playing catch-up as Apple has essentially set the standard for what we demand from our mobile experience. This App Contest might just be what mobile app developers need to encourage them to hop over from Cocoa (Apple’s application programming interface) to Windows 8 Developer. As the saying goes… If you build it, they will come.
About the Author: Eric Everson is a law student at Florida A&M College of Law and serves as the President of the Electronic Discovery Law Student Association. Prior to pursuing his legal studies, Everson spent 10 years in the Telecommunications Industry and gained notoriety as the founder of MyMobiSafe.com. Currently, he also serves as an Adjunct Faculty Member for Herzing University and teaches a variety of courses within the Technology Program.