Telstra customers will have the opportunity to directly question CEO David Thodey using local website OurSay.org.
The website aggregates questions posted by users and ranks these based on the number of votes received.
Registration is required to post a question on the site and users are able to cast seven votes. People then use social media channels such as Facebook and Twitter to encourage friends and family to vote for their question.
The most-voted question on OurSay will be answered by Thodey when he fronts the Melbourne Press Club on 16 August.
OurSay was founded last year by a group of graduates from Melbourne's Centre for Sustainability Leadership, which is backed by Nic Frances, former head of the not-for-profit Brotherhood of St Laurence.
The website was initially used to question candidates in the Federal and Victorian State elections, but has recently branched out to partner with a range of different media outlets, issues and personalities, including a controversial experiment with the ABC's Q&A.
Thodey has been on a mission to change the company's consumer-unfriendly image, reaching out to consumers and the media via traditional outlets and even taking calls from customers.