Three simple principles of cloud trust

Summary:It's time for cloud vendors to come clean and follow simple, transparent principles of integrity and trust.

In the last few days, both Facebook and OnStar have come under attack for tracking users who have logged out (Facebook) or unsubscribed (OnStar).

Related Posts Facebook and OnStar face similar privacy accusations Facebook denies privacy accusations, shows 'big brother paternalism'

Both companies have denied wrongdoing: Facebook claims no problem because it tracks only to protect and serve you, while OnStar says everything's fine because it discloses the questionable behavior. These responses seem duplicitous at best.

Facebook and OnStar violated basic principles of cloud trust:

  1. User data always belongs to the user
  2. Private data always remains private
  3. Transparency means integrity

For cloud providers, the answer is quite simple: be straightforward. If users logout or cancel their accounts, for example, stop tracking their behavior or movements. It's not hard! Cloud vendors that hide behind disclosures and excuses, rather than act transparently, appear creepy and sleazy.

Advice to CIOs. Before signing with any cloud vendor, carefully examine the fine print based on the three principles listed above. If you suspect the vendor is playing games, then go elsewhere. Trust, privacy, and transparency are your right -- don't give them away.

Image from iStockphoto

Topics: Social Enterprise


Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger. For CIOs and IT leadership, he addresses issues such as innovation, business transformation, project-related business objectives and strategy, and vendor planning. For enterprise software vendors and venture-funded star... Full Bio

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