Top 5 Superbowl advertisers

The top five Super Bowl advertisers of the past 20 years have spent $659 mln on advertising during the game, accounting for 36% of total advertising dollars spent in the game, according to TNS Media Intelligence. Anheuser Busch and Pepsico, which have appeared in every game during this period, lead the pack, followed by General [...]

The top five Super Bowl advertisers of the past 20 years have spent $659 mln on advertising during the game, accounting for 36% of total advertising dollars spent in the game, according to TNS Media Intelligence. Anheuser Busch and Pepsico, which have appeared in every game during this period, lead the pack, followed by General Motors, Time Warner and Walt Disney.

Rank Advertiser # of Years Ad Spend, mln. $
1 Anheuser Busch 20 $274.2
2 Pepsico 20 $192.8
3 General Motors 15 $77.1
4 Time Warner 11 $63.4
5 Walt Disney 8 $51.5
Top 5 Total $659.0

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