Top ad buyers for online personals sites: Yahoo!, InterActiveCorp, MatchNet

Nielsen//NetRatings data shows that for the week ending September 4th, 2005, Yahoo!, InterActiveCorp and MatchNet owned the largest share of ad impressions on online personals sites.

Nielsen//NetRatings data shows that for the week ending September 4th, 2005, Yahoo!, InterActiveCorp and MatchNet owned the largest share of ad impressions on online personals sites.

Top 20 advertisers on online personals sites

Company Impressions, 000Share, %
Yahoo! Inc. 73,785 30.2%
InterActiveCorp 72,035 29.5%
MatchNet57,545 23.6%
WebDate.com 21,355 8.7%
Friend Finder Network5,442 2.2%
Zencon Technologies3,248 1.3%
Sara Freder 2,375 1.0%
Lavalife Inc. 2,141 0.9%
eCRUSH 1,256 0.5%
Premier Singles 684 0.3%
People2People.com 631 0.3%
UNIFORMdating.com 535 0.2%
Shaadi.com 454 0.2%
iVillage Inc. 441 0.2%
DatingBuzz 399 0.2%
ConservativeMatch.com 327 0.1%
LifeAccess.com, Inc 259 0.1%
WebFriends 234 0.1%
Relationship Exchange 115 0.0%
Traffix Inc. 114 0.0%
Total 244,240 100.0%
Source: Nielsen//NetRatings

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