Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler

Automotive Industry Top 20 Advertisers Week Ending Oct. 10, 2004 US, Home and Work Brand Impressions (000) Share of Imp DaimlerChrysler Corporation Jeep 142,527 19.

Automotive Industry Top 20 Advertisers Week Ending Oct. 10, 2004 US, Home and Work

Brand Impressions (000) Share of Imp
DaimlerChrysler Corporation Jeep 142,527 19.7%
Toyota Motor Corporation Toyota 123,884 17.1%
DaimlerChrysler Corporation Dodge 52,878 7.3%
Ford Motor Company Ford 42,581 5.9%
DaimlerChrysler Corporation Chrysler 39,372 5.4%
Ford Motor Company Volvo Cars of North America, Inc. 39,016 5.4%
Honda Motor Co., Ltd. Honda Automobiles 26,760 3.7%
Toyota Motor Corporation Lexus 25,563 3.5%
General Motors Corporation GMC 23,562 3.3%
General Motors Corporation Chevrolet 16,663 2.3%
Honda Motor Co., Ltd. Acura Automobiles 14,049 1.9%
General Motors Corporation Saturn 12,212 1.7%
Volkswagen AG Audi of America 6,633 0.9%
General Motors Corporation Cadillac 6,369 0.9%
DaimlerChrysler Corporation Mercedes-Benz 6,235 0.9%
Ford Motor Company Mercury 6,097 0.8%
General Motors Corporation Buick 5,472 0.8%
Mazda Motor Corporation Mazda North American Operations 4,510 0.6%
Nissan Motor Co., Ltd. Nissan 3,535 0.5%
General Motors Corporation Pontiac 3,195 0.4%
Total 723,684 100.0%

Source: Nielsen//NetRatings AdRelevance

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